How to Improve SEO with Long Tail Keywords? Increase Organic Traffic!

When was the last time you searched for something on Google? Do you remember how long your search phrase was? Long tail keywords are an important part of search engine optimization. More than 95% of searches on Google consist of long phrases or in other words, long tail keywords as stated on HigherVisibilty. Today in this post, we'll dive into the importance of long-tail keywords and we'll help you understand how important long-tail keywords are to improve your SEO game.

Image by Jan from Pixabay

Long tail keywords are keywords used by searchers to find a solution to their queries. It's just like any other keywords that you type into search engines to search for something but their pattern is different. To understand how you can improve SEO using long-tail keywords, we first must understand what long-tail keywords are.

Long Tail Keywords in SEO

A long-tail keyword is known as a search term that is targeted toward a very specific topic or query and has a low search volume but a good click-through rate. Instead of asking a general question, the user intends to ask a very specific question with the goal of getting a very specific answer from the search engine. It's just like when you use ChatGPT or any other AI tool to get a response to your queries.

A long-tail keyword usually has low competition which means that the keyword difficulty would also be lower compared to short-tail keywords. Such keywords are low-hanging fruits for beginners that can be consumed to get stronger results on the SERPs. 

A long-tail keyword is rather descriptive in nature. Instead of just typing "Samsung phone" the user will type a detail of the Samsung phone he's searching for. To understand these types of phrases, give the next section a read.

Examples of Long-Tail Keywords

Assume you're searching for a movie but you forgot its name. You know what actors were part of it and you remember one of the scenes where Brad Pitt was wearing a blue coat and fighting a villain on a bull. Here's how I'd search for the movie in such a scenario:

"Movie in which brad pitt was wearing a blue coat and fighting on a bull"

By using this phrase, if this was a real movie, I'd have a strong probability of finding my answer within seconds. This is what a long-tail keyword looks like and you've probably already used it before. 

Following are a few other examples of long-tail keywords:

  1. "Samsung phone that has 6GB RAM and can zoom in like a telescope"
  2. "Name of SEO concept that uses many words in the title to rank higher on search engines"
  3. "Audi car that has self-driving feature and is launching in Pakistan in 2030"
  4. "How to earn passive income sitting at home in Pakistan?"
  5. "How to earn money without investing anything?"

These are some examples of long-tail keywords that a user can type on Google to find the answer to his query. As a new blogger, you can use long-tail keywords to rank higher on search engines since they have low competition and can, hence, help you rank for certain words/phrases that you use.

How to Find Long Tail Keywords?

By now you know what long-tail keywords are and why they're important for you. The next important part is, finding long-tail keywords. Here is where things get interesting. Unlike a normal short-tail keyword, long-tail keywords are not very easy to find. However, by working smartly, you can create your own list of long-tail keywords for free. Following are some methods of finding long-tail keywords:

1. Google Auto Competition: When you start typing a search query on Google, you will notice that Google completes certain queries for you. Sometimes these queries are the long-tail keywords users are searching for. Any phrase that is longer than 4-5 words can be considered a long-tail keyword. This is a fast method of listing down popular queries that are being searched on Google.

2. Google Search Console: If you've published enough content on your website and it has been indexed on Google Search Console, you will get details of how your pages are performing on Google. By visiting Google Search Console and seeing the performance overview of your website, you will notice that Google tells you the kind of keywords that are bringing traffic or URL impressions for your website. This is a great research technique that can be used to identify long-tail keywords that you're ranking for!

3. Use Semrush: By using the keyword magic feature on Semrush, you can identify popular keywords that are searched for on Google every day. You can then type in the phrases researched on Semrush and let Google auto-suggest keywords for you as explained earlier in this section. This is the easiest way to carry out keyword research and find words that will make an impact on your rankings.

4. Use UberSuggest: Another great way to make a list of popular long-tail keywords is to conduct research through Ubersuggest. This platform allows you to identify popular keywords and it helps you to get content ideas for a new post. By using Ubersuggest, you can make a list of long-tail keywords that have a low keyword difficulty index and can be easily ranked. 

5. AnswerThePublic: A great tool to identify popular long search phrases is AnswerThePublic. This tool was designed to give you an output in the form of the most searched phrases on search engines and this output is categorized by the search intent (well, kind of!). You just have to type in a keyword and you will get a list of phrases that people are searching for. 

Benefits of Long Tail Keywords

Long tail searches make up a huge part of Google searches carried out daily. As already explained above, long-tail keywords are mostly searched in low volumes, have low competition, and can help a website rank higher on SERPs easily. By using long-tail keywords in your articles, you can get more impressions on Google Search Console since you're probably ranking better and as a result, the CTR might improve, increasing organic search traffic to your website. 

If you're a newbie, tired of not getting enough clicks from Google despite having quality articles published on your website, consider using a good combination of long-tail keywords in the content you've published. You will be surprised to see how magical these phrases can turn out to be for your new blog or website.

Ending Note

If we start talking about the long-tail keyword benefits, our post will go on and on for days. So to summarize, using a combination of short-tail and long-tail keywords in your articles is very important if you're aiming for the number 1 spot on Google and other search engines. You can bookmark this article in case you need to refresh your knowledge about the SEO concept explained today. We suggest you experiment with the tools mentioned in the previous sections and see how long-tail keywords help you in improving your SEO game. 

For more interesting content, keep visiting us regularly. Help us grow by sharing our blog on your social media networks!

Post a Comment

Previous Post Next Post