Apple: A Revolutionary Brand in the Tech World

When Steve Jobs first invented the iPhone he made a remark which got quite famous and is still remembered today. Here's what he said:

“Today Apple is going to reinvent the phone.”

In the last 30 years, Apple has grown from a small computer company to one of the most influential companies in the world. Despite its size and success, Apple still retains an independent spirit that sets it apart from other technology giants like Microsoft or Google. It’s this independent nature that has helped make Apple what it is today: a revolutionary brand in the Tech World.

Image by Nick from Pixabay

In order to understand how Apple revolutionized the tech industry, we must first look at Steve Jobs’ vision for his company and how he translated that into reality through his products. In addition to understanding Jobs himself as a visionary leader, we should also consider some of his key innovations in design and engineering which have gone onto shape not only their own company but many others around them.


The story of Apple is inextricably linked with that of its co-founder, Steve Jobs. In 1976, Jobs and Steve Wozniak started Apple Computer Company with the release of their first product: the Apple I computer. This was a milestone moment not just for Apple, but for the tech industry as a whole. 

Up until this point, computers were expensive and inaccessible to most people. With the launch of the Apple I, Jobs and Wozniak made computing available to the masses, setting in motion a revolution that would change the way we live our lives. Jobs’ influence on Apple didn’t end there. As CEO of the company, he was responsible for guiding it through its early years and into the 21st century. One of his key achievements was to position Apple as a leading player in the technology industry.

Whilst other companies like Microsoft and Google were busy developing software, Apple concentrated on building hardware – an approach that has paid dividends over the years.

It’s not just Jobs’ legacy that sets Apple apart from other tech companies. It’s also the company’s ethos and culture. Unlike many other corporations, Apple is still controlled by its founders. This gives it a sense of independence which is reflected in its products.

Apple design and its software

Of course, no discussion of Apple would be complete without mentioning its iconic designs. From the original Apple Macintosh to the iPhone and iPad, Apple’s products have always been popular not just for their functionality but for their aesthetics too.

The iPod team saw it as another portable device like the iPod, so software was not important for them. Whereas the Mac OS team saw it as a fully-fledged multi-touch computer that fits in the hand. They thought a shrunken-down version of Mac OS would be better. Soon, they started working on a compact version of Mac OS and from at that point in time, it was decided that the shrunken-down version of Mac OS would be iOS. Some of the popular key features are described below:

Origin of Unlock Feature

Freddy Anzures, a user-interface designer, was on a US domestic flight and felt going to a toilet. He happened to observe the locking mechanism. He just had to slide it to get it unlocked. This concept influenced him to make a slide unlock feature.

Undo with Shake

One of Apple's best features is the UI touch. It is the most innovative yet overlooked feature. A motion similar to shaking your head cancels the activity you've just completed on iOS devices.

Zooming by Pinching

Multi-touch features were also introduced in the amazing invention. Moving your fingertips across a screen brings web sites, documents, photos and other content closer to you. This mind-blowing feature was created as a great innovation in 2007.

Privacy Enhancements

There were a lot of different privacy enhancements integrated in the device. The first one that stands out the most is the ability to enable approximate locations instead of having precise location. If you turn off the precise location, it will protect your privacy by not pinpointing where you exactly are at a given moment. You can also limit the amount of photos that you share with the app.

And the list goes on and on…..

What makes Apple so different?

Google was working on Blackberry’s star phone with the hardware keyboard. But when they saw the iPhone presentation, they abandoned the idea and went for a full touch screen and as a result, the very first Android phone was invented.

When it comes to technology, Apple is in a league of its own. Its products are popular not just for their functionality but for their aesthetics too, thanks to the work of Jony Ive, Apple’s head of design. It’s the software inside the iPhone which makes it truly different.

It’s equally tempting to think that it all starts with a touch screen. Remember when we used trackballs or stylus to navigate around our phones. With iPhone, we can use our fingers as many as we want. Another revolutionary feature about iPhone is that when you use it, it feels like you are reaching through it to touch whatever was on the other side.

All in all, it’s safe to say that Apple has revolutionized the world of technology. Its products are renowned for their quality and innovation and it shows no signs of slowing down. With a bright future ahead, Apple looks set to continue leading the way in tech innovation.

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